- Elastic Entertainment
Jennifer Ouano is a shape shifter. She moves from one media and technology world to the next with the greatest of ease, living at their crossroads and delighting in the changing landscape. For more than fifteen years, Jennifer has been a journalist, producer and director in radio, film and television, but she is best known for her work as an award-winning multi-platform producer, web strategist, social media guru and, these days, game designer. Expert in convergence, Jennifer was co-creator and senior producer of ZeD, a flagship interactive program and social media pioneer that garnered international accolades including an Emmy nod. As head of Elastic Entertainment, a four-year-old digital media production and consulting company, she has launched several highly successful digital properties and viral marketing campaigns for her feature film and TV clients, including Discovery, Food Network, Slice and TVO. But it’s at the intersection of the digital and real worlds where her true passion lies, a creative frontier filled with opportunities for new forms of storytelling and user experiences. To that end, she is thrilled to be launching a family of location-based social games later this year, and is producing a transmedia story across multiple form factors that breathes new life into the genre of magical realism.