Digital Media Grads Create Touchless Ad Campaign for Jugo Juice
D-sign Interactive, a start-up digital marketing company formed by graduate students at Vancouver’s Centre for Digital Media in 2009, is rolling out its first ad campaign for national retailer Jugo Juice next week.
The “Jugo Juice Interactive Smoothie Blender” is an innovative, interactive and touchless display that allows Jugo Juice’s customers to wave their arms in a virtual space and choose from a set of ingredients to blend a drink to their liking.
In an age where the typical consumer is bombarded with 3,500 ineffective ads a day, the Jugo Juice Interactive Smoothie Blender uses proprietary technology to provide a memorable, personalized experience for customers who want a say in what fruits make it into their smoothies.
“This is a game changer!” says D-Sign’s creative director Yangos Hadjiyannis. “Our system moves beyond traditional advertising by engaging the customer in a unique, interactive experience. It’s advertising that the customer takes back with them!”
The Jugo Juice Interactive Smoothie Blender will be available for public interaction beginning Monday, Aug. 9 at the Jugo Juice store at the Vancouver City Centre Skytrain station on the Canada Line.
Team members from D-sign Interactive, as well as representatives from Jugo Juice, will be available for comment at the event.
The Centre for Digital Media is a multidisciplinary graduate school created out of partnership between Vancouver’s four major post-secondary institutions: the University of British Columbia, Simon Fraser University, Emily Carr University of Art + Design, and the British Columbia Institute of Technology.