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GNWC Breaks Ground For New Centre for Digital Media

Sep 09, 2011 By webdev

VANCOUVER — Great Northern Way Campus (GNWC) has begun construction of a new Centre for Digital Media that will bring in some of the best minds in digital design and media to Vancouver.

The 51,000-sq. ft. building combines social, learning and student residential space for the Masters of Digital Media (MDM) Program. Located adjacent to the existing Centre on the False Creek Flats, adjacent to Great Northern Way, the mixed-use facility will provide ground floor classrooms and studios, along with three floors (76 units) of student designated rental housing.

“The Centre for Digital Media will help to maintain our province as a global leader in high-tech industries and give the best minds in digital design and media another reason to choose Vancouver and British Columbia,” said Advanced Education Minister Naomi Yamamoto. “Post-secondary education is also vital to maintaining our competitive, digital edge in the global marketplace. That’s why our government has invested $21.8 billion in post-secondary education since 2001, to give students and B.C. families more choices to succeed.”

“We are proud and excited about this new facility, part of our plans to make Great Northern Way Campus an important part of Vancouver and British Columbia’s digital economy,” said GNWC Board Chair Morgan Sturdy. “We want to particularly thank the provincial government for its financial support and commitment to this project. In addition to providing a state of the art facility for the growing MDM program, it also provides a catalyst for the redevelopment of a former-industrial brownfield site”.

As a purpose-built digital media hub, the new facility signifies a major step in fulfilling the GNWC's vision to bring academia, industry, and the local community together. The urban campus is envisioned as a collaborative, mixed-use campus and commercial environment, jointly owned by the University of British Columbia, Simon Fraser University, the Emily Carr University of Art + Design, and the British Columbia Institute of Technology.

“The City of Vancouver has been a key player in helping to make the Great Northern Way Campus a reality,” said GNWC President Matthew Carter.  “We want to thank everyone at City Hall for working with us to get this exciting project planned and under construction swiftly.  We look forward to further collaboration with City staff as we build on this momentum.”

The new Digital Media Centre is set to open its doors in September 2012.   “We are excited about our new home; it will greet the next generation of highly skilled leaders needed to maintain B.C’s edge in the booming new media market, “ said Richard Smith, Director of the Masters of Digital Media (MDM) program.  The MDM was established in September 2007 with an inaugural cohort of 21 students, 81 students have since graduated and by April 2012 that number is expected to be over 125. “Our alumni are engaged in industry as producers, managers, creators and lead designers, using MDM acquired skills to benefit the digital media community.”

On September 9th, Great Northern Way Campus (GNWC) celebrated the groundbreaking of the new 51,000 sq. ft. Centre for Digital Media.

Explore the new Centre with this online interactive application (http://www.catstatic.com/projects/gnwc) created by MDM alumni start-up CatStatic Interactive (http://www.catstatic.com).  For more information on the MDM program please visit (http://mdm.gnwc.ca).