Last week, students from Beijing's Communication University of China (CUC) presented their final pitches for the IDEA-X (Immersive Digital Experience Academic) Program that ran this summer. This is the third year the joint program between the CUC and Centre for Digital Media has been offered.
The four-week boot camp was created for undergraduate students of the CUC’s School of Animation who wanted to explore Canadian education and career opportunities in the international games and digital entertainment industry, and improve their English speaking skills. Students participate in professional development and language training workshops, and attend industry networking events and Canada-focused social activities. The program also encourages CUC and MDM students to share their knowledge and experiences.
To discover the local culture and ecnomomy, students participated in a scavenger hunt on Granville Island, and toured Vancouver's Yaletown district, which has a cluster of game development companies, animation studios and other digital media businesses.
As well as attending workshops on such topics as creative visualization and HTML5, students took part in SIGGRAPH 2011 in Vancouver, and were given facility tours by MDM partners Relic/THQ and EA.
For their project work, the students first developed two website prototypes during a four-day design jam at the Centre. Students then developed three prototypes from scratch: One a flash-based interactive video to show Vancouver attractions, and a second, an iPhone game that explains how to make good coffee.
At the end of the four weeks, IDEA-x students pitched their project ideas to a Dragon's Den panel and MDM students for feedback. Each student received a certificate for their completion of the program.