The first annual Gerri Sinclair Award for Innovation, which recognizes outstanding acheivement in
Man Up Canada is a marketing campaign developed by students of Masters of Digital Media program in 2010/11 for the Men’s Health Initiative of British Columbia (MHIBC).
Through branding and interactive media, the campaign aims to promote healthy lifestyle choices among men and boys.
Marcel Labbé, a marketing consultant for MHIBC, worked with the Man Up project team.
Over the span of four months our team of five (Jordan Braun, Taylor Kachmarski, Ryan Klesc, Nick Lewis, Al Sinoy) came together as a digital creative production team servicing the needs of the Men's Health Initiative of British Columbia (MHIBC). MHIBC was looking for a way to bring in and educate the notoriously hard to reach demographic of 18-30 year old males. As a team we developed the Man Up brand, focusing on brand development, interactive data visualization, visual design and presentation design. By the end of the project we completed: brand guidelines, infographics including a piece featured in the BC Medical Journal, website, series of educational videos, a targeted video (Rock Hard, Dick), and a PSA with Canucks legend Stan Smyl shown at the Rogers arena during a Canucks home game.
As Interaction Designer for the campaign I was in charge of the web side of the project, the presentation/keynote design and general production for Rock Hard, Dick and the Stan Smyl piece. I also produced a number of infographics, some of which are included in the BC Medical Journal piece.
The Man Up campaign was awarded the Gerry Sinclair Innovation Award and is currently being considered for the W3Award for Not-for-Profit and Student Branded Video.