MDM Grads Offer Design Sprint and Rapid Prototyping Services

MDM Grads Offer Design Sprint and Rapid Prototyping Services

Agile, design sprints and rapid prototyping are terms that we hear everywhere but how do companies leverage these methods to innovate fast and work better in teams?

MDM grads Marina Bertoldi and Julie Puech (the duo from The Impossible Studio) are helping businesses with questions like these by offering design sprint and rapid prototyping services through their company Time Factory.

Building on many of the skills they learned in the MDM program, the new company is showing businesses that there are better ways to manage projects and a faster way to deliver products.

We talked to Marina and Julie via email about Time Factory, how they applied what they learned in the MDM program and, as international students, what surprised them about becoming entrepreneurs in Canada. 

1. Tell us about Time Factory. What is it and who is it for?

Time Factory is here to revolutionize how companies develop products and solve their challenges!

Our mottos are save time and work smarter not harder!

We know how hard it is to keep up with digital trends and how time is one of the most expensive commodities in the business world. Companies need to innovate, enchant clients and ship new ideas quickly. We factor in time to help our clients save money and build products that your users will love. We are digital experts that in just 4 days quickly help you solve problems and develop pen-and-paper concepts into digital prototypes using the best practices and tools from Agile, Design Sprints and rapid prototyping. We help our clients validate their assumptions and gather user input quickly so they can build the RIGHT product in the end.

We are digital experts that in just 4 days quickly help you solve problems and develop pen-and-paper concepts into digital prototypes using the best practices and tools from Agile, Design Sprints and rapid prototyping.

We have a multidisciplinary team that is able to work on projects in the fields of  VR and AR, web and mobile, Artificial Intelligence and Machine Learning as well as help design a space, immersive experiences and even optimise processes.

2. How did the idea come about?

We were both frustrated on how work was being done in the companies we worked at and on projects we were part of: endless meetings with no clear goal, projects that would go over budget and run for too long … and in the end, no user satisfaction, too much bureaucracy and time spend, too much ego and rework. We decided to look for a better way to manage projects and a faster way to deliver products that consumers would love! And we found…Design Sprint and Rapid Prototyping. It is the methodology Google and other big companies were using to innovate fast and efficiently and work better in teams.

So, we took the Design Sprint Masterclass, got certified and got to work!

3. What skills did you learn in the MDM program that you’re applying now?

Scrum and Agile are the core of our business and that came from the MDM program. We also learned about Design Sprints during MDM and that started putting the idea of this business in our minds. The fast-paced projects and iteration methodology was something we got comfortable with during our MDM adventure.

The network that we built during our masters degree has been very helpful for us in our venture: we met some of our mentors and clients through the program. Furthermore, the school is always very supportive of our venture and we know we can count on them!

The fast-paced projects and iteration methodology was something we got comfortable with during our MDM adventure.

4. Is there anything that surprised you about becoming an entrepreneur?

How simplified the processes to start a business are in Canada and how much people are willing to help if you are putting in the work!

One thing that surprised us is how much traditional industries are in need of help with solving their challenges, aligning their teams and getting feedback from their users… and moving forward with digital tools.

5. Do you have any tips for someone who is thinking about taking the MDM program to help them become an entrepreneur?

Make your own learning experience! Take ownership of your time at CDM, set a goal and work towards it. Be clear with faculty about your objectives and try to network as much as you can.

It is important to use CDM for the safe space it provides to actually try out ideas. Try to do a pitch project if you have an idea you really are attached to! It will force you to learn how to pitch yourself to your teammates so they join your project, to industry stakeholders and faculty to convince of the feasibility and innovation of your idea. Everything that you will learn during that process will help you moving forward as an entrepreneur.

It is important to use CDM for the safe space it provides to actually try out ideas. Try to do a pitch project if you have an idea you really are attached to! It will force you to learn how to pitch yourself to your teammates so they join your project, to industry stakeholders and faculty to convince of the feasibility and innovation of your idea. 

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Time Factory Website.
More about The Impossible Studio.

More about MDM Pitch Projects:

Entrepreneurship and the Master of Digital Media Program
Students Learn Entrepreneurship with Student-Pitched Projects