The Centre for Digital Media at Great Northern Way Campus, in collaboration with local industry leaders, is offering Web Impact: Master Your Domain, a Professional Internet Marketing Workshop on October 24-26 in Vancouver.
Participants will learn how to harness the power of Social Media Marketing and use Search Engine Optimization, Google Analytics, Facebook, and a variety of other Page Ranking and Web Analysis tools which will help optimize and drive traffic to their websites. Experts in Advertising, Design, User Experience, Analytics and Social Media will instruct individuals and businesses on the fundamentals of online promotion, marketing and advertising.
Web Impact: Master Your Domain is the first
in a series of profesional development courses offered at the Centre
for Digital Media, home of the successful Masters of Digital Media
Program. This intensive and intimate workshop is designed to give a
hands-on experience in leveraging the power of the internet.
Participants will take away a stronger and smarter understanding of
this field and apply this knowledge to their company and clients.
The Professional Development Workshop will cover four specific topic areas:
• “The Foundation – Optimizing Customer Experience in Digital Media”
(Friday, October 24, 5:30pm - 8:30pm)
• "Analytics - Reaching Top Spot in Search”
(Saturday, October 25, 9:30am - 12:30pm)
• “User Experience and Design”
(Saturday, October 25, 1:30pm - 4:30pm)
• “The Social Web”
(Sunday, October 26, 10:30am - 1:30pm)
All sessions will be hosted in a classroom setting at the Centre for Digital Media (577 Great Northern Way). A network lunch will be provided on the Saturday.
Additional information and registration details will be made available shortly.