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WebImpact workshop offers participants a crash course in online marketing

Oct 30, 2008 By webdev

According to participants, the WebImpact: Master Your Domain workshop offered at the Centre for Digital Media, October 24-26 was time well spent - even in spite of its weekend timing. Hosted by Tribal DDB, in conjunction with New Media BC, and the Centre for Digital Media, the event involved four intensive sessions on the essentials of web marketing. Bringing together participants from a wide range of backgrounds, the workshop offered opportunities to learn the best strategies and tactics for particular web plans.

Guest speakers offered insights on the full gamut of online marketing issues for both novice and experienced web strategists. Amber Bezahler and Marty Yaskowich from DDB Tribal introduced the workshop with an eloquent overview of the entire workshop and its topics. On Saturday, Alex Brabant from eMarketing101.com, along with a representative from SEO software company acquisio.com, provided energetic presentations on Search Engine Marketing best practices. Following lunch, Oonie Chase and Michael Smit from Blast Radius offered up examples of their high-profile, rich media work, providing a glimpse of the latest from the web marketing world. Darren Barefoot from Capulet Communications rounded the workshop off on Sunday with an expert discussion on everything social media. Offering his thoughts on where to focus one's energies in the vast area of social media, Darren also addressed specific questions on the role of Second Life (and other online virtual worlds) in future social media growth, mobile social media, and tactics on how to pitch to bloggers.

Workshop organizer Megan Cole and CDM's Operations and Events Coordinator Ura Jones kept the workshop running smoothly. Snacks and refreshments were provided by Tribal DDB, and a gourmet lunch was sponsored by Naturally Splendid and Power of Food.com. MDM student Tarek El-Eryan provided technical assistance to keep glitchs to a minimum.

For future workshops offered at the Centre for Digital Media, visit mdm.gnwc.ca for updates.

Media Contact:
Grace Battiston
Masters of Digital Media Program
Tel: 778 370 1013