Centre for Digital Media

IDEA-X Program

IDEA-X Students in the classroom

IDEA-X Overview | IDEA-X 项目简介

IDEA-X is a four-week digital media boot camp specializing in leading edge project development strategies. With a focus on rapid prototyping and collaborative design, it is specifically tailored for international undergraduate students who want to explore further education and career opportunities in the games and digital entertainment industry.  Participants will learn to develop ideas into realizable goals, interact with industry leaders, and produce interactive digital media products leading to portfolio pieces. This program offers a unique learning experience in Vancouver.

The IDEA-X program offers a series of professional development workshops on topics such as the Unity 3D Game Engine, website development, visual-based design, and project management. The Collaborative English Language Learning (CELL) course is also included to help ESL students improve language comprehension skills specific to the digital media industry. CELL employs collaborative team-based learning in interdisciplinary improvisation, rapid product development, professional business practices, as well as activities to improve vocabulary, writing and fluency in delivering ‘pitches.’ In addition, IDEA-X students have the opportunity to work on industry-facing projects with MDM students, attend networking events, tours of local businesses, and guest lectures.

The IDEA-X program is offered at the Centre for Digital Media (CDM) – a multi-million dollar research and educational facility located at the Great Northern Way Campus (GNWC) near downtown Vancouver. GNWC is an integrated campus environment owned and operated by four top Canadian post-secondary institutions: UBC, SFU, ECUAD, and BCIT. The CDM was created to support industry and academic collaboration in digital media, and also houses the Masters of Digital Media program - a professional graduate degree in digital media and entertainment technology jointly awarded by all four academic partners.

Vancouver is widely considered Canada’s largest digital media hub, and home to such leading companies as Electronic Arts Canada, Disney/PIXAR, UBISOFT, and CIS Deluxe. The CDM works in collaboration with local and international businesses, including Autodesk, Microsoft, IBM, and Zynga, on student projects and events. The CDM also hosts guest lectures, mentoring programs, and workshops throughout the year.


Each IDEA-X program requires at least one visiting professor and 10-15 third- or fourth-year undergraduate students with an intermediate to advanced level of English comprehension.  All courses are taught in English without translation services.

Tuition and Fees

The cost of tuition and administrative fees for each student is $4000CDN.  Students will also need to cover their own travel costs, meals and accommodation. Some assistance will be provided in finding accommodation, with the option to secure accommodations through the Homestay Program at a cost of approximately $400-500CDN. There is no fee for the visiting professor and accommodations are provided.

Program Dates

Tentative upcoming dates:

AUG 2014


For additional information, please contact International & Online Program Development Coordinator, Bill Zhao at 778-370-1032, or Program Assistant, Theresa Trinh at 778-370-1031