Solve real problems with confidence - and walk away with a strategic roadmap.

In just 9 weeks, this online course empowers you to tackle a real-world challenge and turn it into a practical solution. Learn storytelling, AI-supported discovery, and strategic tools that let you confidently guide teams and align stakeholders with a development brief you can apply immediately.

• Learn Creative Problem Solving Use storytelling, design, and world-building techniques to clarify your challenge and define what success looks like.
• Work Your Problem Apply frameworks and assignments directly to your own scenario, gaining hands-on experience with solution design.
• Building Solution Frameworks That Last Create multiple approaches, evaluate trade-offs, and select the most effective digital product opportunity for your team or organization.

This course is for professionals and leaders across industries who are involved in acquiring, managing, or developing digital products. While scenarios often draw from creative and tech contexts, the principles apply broadly.

• Executives leading digital transformation initiatives
• Department managers acquiring or implementing digital tools for their teams
• Marketing managers developing websites or customer apps
• Content developers producing digital media (visual, audio, video, AR/VR, and/or interactive)
• Special project leads managing new digital product initiatives
• Students or early-career professionals preparing for internships and practicums
• Entrepreneurs and venture leaders launching new products or services

By the end of this course, you’ll be able to:

• Produce a professional roadmap to guide digital product teams
• Apply storytelling and creative problem-solving to frame success
• Use AI-supported discovery and foresight tools to analyze problems
• Build and compare multiple solution frameworks before choosing the best one
• Make informed, data-driven decisions about digital media products

• A practical, professional Development Brief to define problems, evaluate solution frameworks, and guide digital product teams
• Hands-on experience applying AI and strategic foresight to product development challenges
• Tools to evaluate digital solutions through multiple lenses before committing
• A stronger ability to lead, sponsor, or contribute to digital product initiatives in any sector
• An industry-recognized certificate of completion from Centre for Digital Media, DigiBC, and Simon Fraser University

Program Dates: September 21 - November 23, 2026 with synchronous sessions on Wednesdays from 6pm - 7:30pm. 
Duration: 9-weeks
Course Format: Each week will include a combination of asynchronous work (reviewing instructor-led videos, pre-recorded interviews with industry professionals, assigned readings, and completing assignments) and a one-hour group video call with the instructor. Coursework should not exceed more than 5 hours/week.
Cost: $900

Do I need prior experience in digital product development?
No. This course is beginner-friendly and designed for professionals who work with, manage, or sponsor digital projects.

How much time will this course take each week?
Expect to spend ~5 hours per week, including a 90-minute live Zoom session and independent assignments.

What is a Development Brief?
It’s a professional roadmap that defines the problem you’re solving, outlines solution frameworks, and provides clear criteria to guide digital product teams.

Will this course teach me technical skills like coding or design?
No. The focus is on creative problem-solving, analysis, and decision-making — not on technical build skills.

What if I don’t have a current project?
You’ll be guided in selecting a real-world scenario, which could be from your workplace, a case study, or a future idea you’d like to explore.

Will I get a certificate?
Yes. Upon completion, you’ll receive an industry-recognized credential from Centre for Digital Media, in partnership with DigiBC and Simon Fraser University.