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Our Vision

Centre for Digital Media collaborates with our four founding academic institution partners, industry and the community to create world-leading digital media programming that focuses on addressing society’s most important challenges, hosted within a vibrant and inclusive campus at the heart of the Creative District on Great Northern Way in Vancouver.

Our Values

  • Justice, Equity, Diversity and Inclusion (JEDI) - actively addressing social inequities and creating new inclusive opportunities
  • Truth and Reconciliation - purposefully Indigenizing our campus and programs, in consultation with First Nations, Inuit, and Métis knowledge-keepers and partners so we can be full allies with Indigenous learners and communities
  • Social Impact and Sustainability - facing the current and emerging digital challenges of our society to leave a sustainable and meaningful positive impact on our communities
  • Innovation - being recognized as a creative institution that undertakes leading-edge research, solves complex problems, and breaks new ground in digital media
  • Collaboration and Transformation – integrating the strengths of our four founding institutions and the breadth of our partners to break down barriers, create new opportunities, and continue our collective growth and development
  • Excellence and Value - attaining the highest levels of academic excellence and generating the maximum social impact and value for our province and people

10 Key Strategic Directions

  • Enhance Shareholder engagement on workforce aligned programming and on-campus presence.
  • Diversify programming and build new accessible educational models.
  • Focus recruitment strategies on increasing student diversity, cultural representation, and domestic enrollment.
  • Ensure programming, enrolment strategies, and CDM governance advance Truth and Reconciliation. 
  • Improve standards to validate and enhance new program development concepts.
  • Incorporate diverse perspectives, data and analytics into decision making, forecasting and business case development.
  • Engage the provincial government in a new digital education strategy and capacity building (including student housing) in the Creative District that will be driven by academic collaboration.
  • Place-making—build relationships and explore collaboration and partnership opportunities with industry and community-based organizations in the Creative District and beyond.
  • Align the campus land use, tenancy mix, and real estate development strategy with current data, market analysis, and Shareholder priorities, including student housing.
  • Continuously enhance people-focused and progressive workplace practices to build a people-centric ecosystem.