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Brenda Medina Carmona

Master of Digital Media Program
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Brenda Medina Cardona

Brenda is a Creative Director specializing in marketing, XR, and integrated experience design across physical and digital touchpoints for brands and products, and currently serves as Design Director for Meta at DEPT® Agency, where she owns creative direction and scales workflows for complex, multi-stream brand campaigns.

Prior to joining DEPT®, Brenda was Creative Strategist and Design Lead at Interactive X Labs, collaborating with cross-functional teams on AI-assisted museum exhibitions and immersive brand activations. As Creative XR Producer at Departure Lounge, she guided volumetric capture and interactive storytelling projects for entertainment clients, and led an immersive project presented at SXSW - XR Experience 2023. Earlier, as Creative Director at KTBO Agency, she directed omnichannel campaigns for global brands and led a 20+ multidisciplinary team as the client-facing lead for several brands, including Google, YouTube, and Waze. She also served as Associate Creative Director at Publicis Groupe, delivering measurable impact across global consumer brands.

Brenda holds a Master of Digital Media and a BA in Industrial Design. She is a Certified Scrum Product Owner, and brings 15+ years of multidisciplinary experience across marketing, design, and creative strategy, with deep expertise in user-centered design, AI-enhanced and immersive workflows, team leadership, and executive-level client engagement for global brands and startups.

Projects