Amber's fifteen years of industry experience have been devoted to creating exceptional branded engagements that push the limits of interactive and extend big ideas across all channels, working with clients such as BMW, Electronic Arts and Nike. Amber and the Tribal team specialize in assisting clients with customer experience design, digital brand strategy, interactive advertising, media planning and buying, social network and community activation, search engine marketing and engagement analytics. They employ a channel agnostic approach to interactive work and focus on both web-based projects as well as emerging channels (interactive interfaces and mobile). Before joining Tribal DDB, Amber founded and ran her own NY-based advertising agency. She was also Vice President and International Technology Strategies Leader at the Aon Corporation. Most recently, Amber was Vice President of Experience Design at Blast Radius leading a global team of over 100 individuals.