Fan Wu | student
Fan is a project/product manager whose passion lies in creating fun and engaging digital experiences for users. With a bachelor degree focusing on Economics and Performing Arts Management, she graduated from one of the top universities in the world, the University of Michigan, Ann Arbor.
Before joining in the Centre for Digital Media, Fan has over two years of digital and social media communications experience including branding campaign development, social platform communications, KOL & WeMedia relationships, online video viral marketing, search engine marketing, website production and PR communications. Her creativity to both content development & branding campaign is a great value addition to clients she worked with, like Abercrombie & Fitch, Hollister, Mastercard, Hyatt, Amazon, Kindle, Plaza 66, Sphero, Bank of China, NESCAFÉ® Dolce Gusto, etc.
Currently enrolled in the Master of Digital Media program at the CDM, Fan strives to strengthen her capabilities through her graduate projects, including demonstrating her talent in management, design and communications. She dedicated to learn, in-depth, the abstruse industrial challenges and to provide valuable strategic solutions that will surpass these challenges.