I am a product designer with extensive experience in UX/UI design, user research, product management, and quality assurance. I have led design initiatives across three startups and founded my own venture through Entrepreneurship@UBC. Beyond industry work, I also bring academic research experience, having conducted an experimental A/B usability study on the effectiveness of UX writing at UBC.
My background in web development and database management enables me to communicate effectively with teammates and stakeholders, ensuring alignment between design vision and technical execution. I also hold IP certification from New Ventures BC’s AcceleratedIP program. I am dedicated to creating digital experiences that prioritize human needs and behaviors, combining strategic insight with user-centered design principles.