Vikrant Rajan | student
Vikrant is an Interdisciplinary Designer, Full Stack Developer and Music Producer holding a Bachelor of Arts Degree from Oklahoma City University and a Diploma in Web Development and Interaction Design from The Vancouver Institute of Media Arts. His motivation to develop his career at The Centre For Digital Media stems from his passion to creatively solve problems on digital platforms.
Vikrant started his career at Ogilvy, Mumbai as a Visualizer for almost four years, where he gained an in-depth understanding on conceptualization, design, art direction and branding from the best in the Industry. He has dealt with multiple brands such as Cadbury, Unilever, ITC, TATA, Vodafone, Bosch, JSW Cement and Kindle.
One of his greatest accomplishments while at Ogilvy was being an integral part of the creative team on the award-winning campaign "Healthy Hands Chalk Sticks" for ITC Savlon. The team infused soap particles with chalk to promote hand hygiene to children in rural India. The campaign went viral with 3.4 million impressions on Facebook and 4.3 million on Twitter in a period of four days.
While working at Ogilvy he also had the opportunity to briefly work with Universal Music as a Music Producer for an artist called Anushqa. Out of the five songs that he produced for potential release, one caught the ears of the Universal Music CEO, Devraj Sanyal, and was seriously considered for release by the label.
Vikrant's goal at the Master of Digital Media program is to expand his knowledge in game development through Unity and C# and explore other programming languages such as python, C++ and Java while connecting with his cohort and producing work that is appreciated on a global scale. The rapid-prototyping development method of applications reveal the flaws in a product at an early stage. This allows a team to focus their time and distinct expertise on creating a highly effective product in a fairly short period.
These agile project management practices at The Centre For Digital Media creates a professional and collaborative environment for multi-cultured students from different professional backgrounds to tackle real world problems while making a positive influence in today's world.