With eight years of experience working with industry-leading crypto, eCommerce, hotel, and footwear companies, I specialize in creating engaging brand experiences and digital design for cross-cultural users in Southeast Asia and global users.
As a senior brand designer in the eCommerce and crypto fields, I use my skills in graphic design, cultural awareness, and marketing knowledge to help organizations transform businesses into unforgettable brands. The brand identity systems I created, including logo, color, typography, and art direction, improved internal teams’ work efficiency, built brand awareness, and increased orders and subscribers.
My experience has taught me that users play a critical role in product development, which has aroused my interest in user experience design. Therefore, I am diving into the field as a Master of Digital Media student at the Centre of Digital Media. I believe by considering user experience, inclusion, audience pain points, and accessibility, not only is it possible to build a strong brand identity, but also shape an ethical brand that truly cares about the society they belong to.