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Kewei Li


Kewei Li, from China, has rich working experience as an advisory UX researcher in User Research, UI design and UX strategy in the Consumer Experience Design (CXD) Team of the Lenovo Mobile Business Group. Through research, he did not only deliver kinds of hardware guidelines for Lenovo smartphones, e.g. Input/ Output and Buttons Guideline, but also improved usability for its customized operation system. 

Before working at Lenovo, he worked as a footwear designer and senior design researcher in the Footwear Design Dept. of Li-Ning Co. Ltd., the leading sports goods company in China. His main work was user research, trend research and integrating design process in business context.

Kewei received both his M.A. and B.E. degrees in Industrial Design in Beijing, China. He also earned a Project Management Professional (PMP) certificate.

In the MDM program, he hopes to strengthen his digital media design skills, create seamless user experience between software and hardware and apply digital media design to different industries.


Dec 2017 (Cohort 11)


  • UI Designer
  • UX Designer
  • Project Manager