This advanced upskilling program is designed for professionals who want to incorporate digital media and generative AI into their workflows
Gain a practical understanding of digital media technologies and develop skills to build or contribute to digital projects in your industry. Designed by industry for newcomers to digital media or for managers, this 4-course program will provide you with the knowledge and tools you need to develop your own digital products as well as oversee a digital product development team in your organization.
Don’t get left behind in a rapidly evolving workplace
Upskilling helps ensures you will continue to make an impact in your industry and keeps you highly desirable in the job market.
Gain confidence in using the newest AI tools
Know when and how to use the latest generative AI tools to solve problems in new, more efficient ways.
Industry Recognized Certificate
You will receive an award of achievement from Centre for Digital Media and DigiBC upon completion of all courses, which is recognized by association members.
Courses
Courses can be taken individually and in any order—except for Applications of Digital Media—which must be completed last.
Course Delivery: Online, asynchronous learning with weekly synchronous virtual sessions.
9 weeks per course (excluding Applications of Digital Media), with 4 hours of self-study and 1-hour synchronous virtual session weekly.
Weekly Time Commitment: 5 hours/week
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Digital media products—from the software in airports to apps on our phones—are omnipresent, but how do they work? This course provides a clear understanding of the essential components of digital media development. Designed for non-technical professionals, it equips you with the knowledge to work effectively with technical teams without needing to be a developer.
What You’ll Learn
- Identify the technical components of modern digital products.
- Understand the phases and roles in the software development process.
- Plan for the maintenance and evolution of digital products post-launch.
- Understand the trade-offs of different development approaches.
- Contribute meaningfully to technical discussions.
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Discover how generative AI can transform workflows across industries. Learn how to integrate AI into daily tasks, enhance productivity, and support technical development without the need for advanced technical skills.
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Choose from a selection of electives focused on digital media and creative technology. Options include Centre for Digital Media courses, Emily Carr University Creative Tech Microcredentials, or DigiBC-endorsed programs. Tailor your learning to your specific career goals with flexible elective options.
90 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week, plus 9 weeks of self-directed project work with mentorship
Apply what you've learned from the previous courses by planning and executing a digital media project. In the first half, learn the essentials of project planning. In the second half, develop your own project under mentorship, turning theoretical knowledge into a practical solution for your workplace.
Meet one of our Subject Matter Experts
Nick Wilkinson
With a BASc and MASc in engineering from UBC, Nick has worked with interdisciplinary teams at NASA, the Canadian government, MoMA, Unity Technologies, and more to deliver digital experiences across web, mobile, AR, VR, and machine learning platforms. Over 20 years, he has led hundreds of app development projects, grown teams, and mentored leaders in client services agencies. Nick is now Managing Director at Steamclock Software, a Project Management Professional (PMP), and a certified facilitator.
What You'll Learn
Understand Digital Media in the Workplace
Grasp how digital media solutions apply to your specific work environment.
Plan Digital Media Projects
Learn the process of developing digital projects, estimating their scope, and setting realistic timelines and budgets.
Leverage Generative AI
Use generative AI to streamline workflows and enhance project development without needing deep technical expertise.
Evaluate and Execute Projects
Map out the production process for digital media projects, assessing whether to build solutions in-house or partner with external teams.
Build Prototypes
Develop a digital media product relevant to your work context.
“Digital media is evolving fast, and professionals risk falling behind if they don't adapt. This program bridges that gap, equipping you with the essential skills to master digital tools, generative AI, and boost your impact at work. VCC has been a Centre for Digital Media project client and I have seen firsthand the power of using digital tools to innovate in the workplace.”
-Brett Griffiths
Dean, School of Trades, Technology, and Design
Vancouver Community College
Take the First Step Toward Leading Digital Projects
Ready to enhance your skills and lead digital media projects with confidence? Enroll in the Building Blocks of Digital Media program today and unlock your potential to create digital solutions and use generative AI in your career!
