Over the past 30 years, Aaron Cruikshank (BA, MPP) has worked in a wide range of fields, including the film and television industry (set decoration), public service, the energy sector, non-profit management, education (K to infinity), market research, management consulting, marketing, and even a brief stint with a UFO cult. Throughout his career, Aaron has focused on connecting ideas, data, and strategy to create opportunities for organizations of all kinds.
Since 2014, Aaron has served as President of CTRS Market Intelligence, bringing over 20 years of professional research experience. CTRS specializes in market intelligence, market research, policy research, and go-to-market strategy. At CTRS, Aaron collaborates with a diverse array of clients, including nuclear power producers, multinational technology and pharmaceutical companies, accelerators and incubators across Canada, studios designing dinosaur bone exhibits for museums, London Drugs, and the Government of Brazil.
In addition to his work at CTRS, Aaron has been an educator since 2007. He has taught in the K-12 system (Maple Ridge School District), provided contract education for private-sector clients, and delivered guest lectures at institutions such as McGill University and the University of Alberta. He has also contributed to the development of more than a dozen degree and certificate programs at institutions including UBC, the New York Institute of Technology, and BCIT.
Aaron’s volunteer work currently includes involvement with the Canadian Gay and Lesbian Chamber of Commerce, New Ventures BC, Mosaic Accelerator, CDM, KPU, and the President’s Group for Accessible Employment.
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