Laura Ballay has worked at the intersection of human-centered design and technology for the past 20 years, with deep expertise in leading creative teams, defining product strategies, and creating engaging educational content for those curious about the field of user experience design. In addition to teaching UX design workshops and courses, Laura also runs a product strategy and insights consultancy that helps organizations discover opportunities for innovation. Previously she served as the director of the Masters program at the Human Computer Interaction Institute, part of the School of Computer Science at Carnegie Mellon University. Laura received her Masters in Interaction Design from Carnegie Mellon University and her BA from the University of Washington.