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As a digital product designer based in Vancouver, Jiefang Li helps translate complex problems into simple, intuitive solutions. So far, she has 5 years of user design experience in B2B and B2C products. Her passion in UX design lies in deliberating and studying the interface element's influence on users' psychology and behaviors. She enjoys using design to solve problems and bring values. 

Prior to MDM, Jiefang studied Industrial Design at the Tongji University, where she learned design thinking and practiced user-centered design methodologies. After being exposed to various design projects in her first-year’s work, she determined her career direction, which was to become a user experience design expert. 

Jiefang has accumulated rich experience in designing websites, apps, H5 pages and other digital products through working in credit leasing, automobile, express delivery and other industries. So far, she has 5 years of user design experience in B2B and B2C products. What motivates her to pursue a master degree in Digital Media is that she hopes to further explore the possibilities that AR/VR and other technologies brings.

While Jiefang is not designing, she loves spending time with friends and family, painting, playing badminton, growing plants, trying out new and bold recipes and doing all types of outdoor activities.


Dec 2023 (Cohort 17)


  • UI Designer
  • UX Designer
  • Game Designer