Peggy has a solid background in market research and is equipped with strong analytical and problem-solving skills. Her rich experience in conducting various types of consumer research (including customer journey mapping, UX testing, CRM evaluation, market exploratory, new product launch, etc.) enables her to develop a diverse and exciting career in analytics and insights, to drive business growth for the company she works for.
On top of her experience in the market research field, she has also spent a few years in the financial industry and participated in the product development process of several types of life insurance products. She has a proven record of success in taking up the leading role and collaborating with different parties in a product development cycle.
The skillsets she inherited allow her to begin the next move in her career, and she is determined in becoming a successful product designer who develops and creates digital solutions for her community.
- UX Designer
- Marketing / Communication Specialist
- Product Manager
- Usability Tester