Virtual Student Aid Machinimas

The Visual/Virtual Student Aid team worked with Student Aid BC to create six instructional videos that promote Student Aid BC’s services and address a number of frequently asked questions posed by high school and post-secondary school students.  To appeal to this tech-savvy audience, the videos were produced using an interactive 3D engine technique known as a ‘machinima’ complete with custom-built avatar actors.   

This creative use of a machinima not only satisfies the "hip" requirement, but dramatically reduces the cost compared to traditional live action or animated film production. Once live on the Student Aid BC web site, these machinimas will enable students to more easily find information about topics such as applying for loans and grants with Student Aid BC.