Learn How to Evaluate, Shape and Lead Digital Change
This online CDM Microcredential equips you with practical frameworks to evaluate digital opportunities, align stakeholders, and lead meaningful change within your organization.
Through a hands-on workplace challenge, you'll learn how to identify problems, assess opportunities, and communicate recommendations that drive action.
You'll work through a real-world challenge while developing practical skills in three key areas:
- Learn Creative Problem Solving Use storytelling, design, and world-building techniques to clarify your challenge and define what success looks like.
- Work Your Problem Apply frameworks and assignments directly to your own scenario, gaining hands-on experience with solution design.
- Building Solution Frameworks That Last Create multiple approaches, evaluate trade-offs, and select the most effective digital product opportunity for your team or organization.
What You'll Gain
- A structured Development Brief to guide decisions and align teams on real workplace or digital work
- Hands-on experience applying strategic frameworks, AI-supported tools, and creative problem-solving approaches
- Ability to compare and evaluate different solution options using real workplace and stakeholder considerations
- Stronger confidence contributing to discussions on digital tools, systems, and workplace transformation
- An industry-recognized certificate from Centre for Digital Media, Simon Fraser University, and DigiBC
Who Should Enroll?
This course is custom designed for professionals involved in shaping how work is defined, structured, or improved, including:
- Professionals working on digital transformation, tools, systems, or workflows
- Non-technical professionals working with digital teams or products
- Emerging leaders managing projects, stakeholders, or organizational change
- Creative, business, and operational professionals evaluating digital solutions
- Professionals who want to feel more confident working with digital tools and in digital-related decisions
Course Details
Dates: September 21 – November 23, 2026
Format: Online with weekly live sessions
Schedule: Wednesdays, 6:00–7:30 PM PT
Time Commitment: Approximately 5 hours/week
Tuition: $900 CAD
Industry Recognized Certificate
You will receive an award of achievement from Centre for Digital Media, Simon Fraser University, and DigiBC upon completion of all courses, which is recognized by association members.
Meet the Instructor
Shawn Gervais
Shawn Gervais is a product and innovation leader with over 28 years of experience across advanced manufacturing, environmental innovation, life sciences, and digital technology. He holds a BA from Royal Roads Military College and an MBA from the University of Alberta. His leadership experience includes senior roles in complex, high-uncertainty environments, including Vice President of Strategic Foresight at Canada’s Digital Technology Supercluster, where he helped secure $310M in funding for national digital innovation and AI initiatives and led a $100M workforce development portfolio that delivered over 11,000 learning placements across Canada. He is the founder of Ravenhenge, a creative studio focused on storytelling, worldbuilding and innovation in the age of AI.
A note from Shawn: “Many professionals today are expected to contribute to digital decisions, transformation initiatives, or new technologies without always having the frameworks or support to navigate them clearly. This course is designed to help you slow down and think strategically about the problem you are trying to solve and where the real opportunity sits. You’ll ask better questions, explore alternatives and tackle digital challenges, including AI, with greater clarity and confidence, regardless of your technical background.”
FAQ
Do I need prior experience in digital product development?
No. This course is beginner-friendly and designed for professionals who work with, manage, or sponsor digital projects.
How much time will this course take each week?
Expect to spend ~5 hours per week, including a 90-minute live Zoom session and independent assignments.
What is a Development Brief?
It’s a professional roadmap that defines the problem you’re solving, outlines solution frameworks, and provides clear criteria to guide digital product teams.
Will this course teach me technical skills like coding or design?
No. The focus is on creative problem-solving, analysis, and decision-making — not on technical build skills.
What if I don’t have a current project?
You’ll be guided in selecting a real-world scenario, which could be from your workplace, a case study, or a future idea you’d like to explore.
Will I get a certificate?
Yes. Upon completion, you’ll receive an industry-recognized credential from Centre for Digital Media, in partnership with DigiBC and Simon Fraser University.
Thrive in Today's Digital Workplace
Spaces are limited to ensure a focused learning experience. Take the next step in your career and secure your spot now!
