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Demystifying AI: A Guide for Business Professionals

See What AI Can Do For You

Demystifying AI: A Guide for Business Professionals cuts through the irrelevant technical details to deliver practical insights you can use right away. Skip the jargon and focus on real-world applications of AI that will help you communicate, brainstorm, and thrive in an evolving workplace.

You’ll learn how Large Language Models (LLMs) and generative media work, and how to utilize them effectively. By the end of the course, you’ll gain the expertise to advocate for ethical AI use, adapt to workforce changes, and confidently leverage AI tools for better results.

Equip yourself to be the trusted voice on AI tools and strategies within your organizations.

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Course Details

Dates: Stay tuned for upcoming dates
Duration: 9-weeks
Course Format: Each week will include a combination of asynchronous work (reviewing instructor-led videos, pre-recorded interviews with industry professionals, assigned readings, and completing assignments) and a one-hour group video call with the instructor. Coursework should not exceed more than 5 hours/week.
Cost: $900

What You'll Learn

  • Identify the strengths and limitations of AI technology
  • Prepare for adapting to a changing workforce
  • Leverage AI for communication, brainstorming, and synthesizing data
  • Advocate for the ethical and responsible use of AI products in the workplace
     

Industry Recognized Certificate

You will receive an award of achievement from Centre for Digital Media and DigiBC upon completion of all courses, which is recognized by association members.

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Building Blocks of Digital Media

This course is part of an advanced upskilling program is designed for professionals who want to incorporate digital media and generative AI into their workflows.

Gain a practical understanding of digital media technologies and develop skills to build or contribute to digital projects in your industry. Designed by industry for newcomers to digital media or for managers, this 4-course program will provide you with the knowledge and tools you need to develop your own digital products as well as oversee a digital product development team in your organization.

Future Courses

Courses can be taken individually and in any order—except for Applications of Digital Media—which must be completed last.

Course Delivery: Online, asynchronous learning with weekly synchronous virtual sessions.
9 weeks per course (excluding Applications of Digital Media), with 4 hours of self-study and 1-hour synchronous virtual session weekly.

Weekly Time Commitment: 5 hours/week

Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week  

Digital media products—from the software in airports to apps on our phones—are omnipresent, but how do they work? This course provides a clear understanding of the essential components of digital media development. Designed for non-technical professionals, it equips you with the knowledge to work effectively with technical teams without needing to be a developer. Learn more

What You’ll Learn

  • Identify the technical components of modern digital products.
  • Understand the phases and roles in the software development process.
  • Plan for the maintenance and evolution of digital products post-launch.
  • Understand the trade-offs of different development approaches.
  • Contribute meaningfully to technical discussions.

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Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week

Choose from a selection of electives focused on digital media and creative technology. Options include Centre for Digital Media courses, Emily Carr University Creative Tech Microcredentials, or DigiBC-endorsed programs. Tailor your learning to your specific career goals with flexible elective options.

More details to come.

90 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week, plus 9 weeks of self-directed project work with mentorship

Apply what you've learned from the previous courses by planning and executing a digital media project. In the first half, learn the essentials of project planning. In the second half, develop your own project under mentorship, turning theoretical knowledge into a practical solution for your workplace.

More details to come.

Thrive in Today's Digital Workplace

Stay ahead of fast moving AI trends so that you can make strategic decisions in your organization and career. Sign up to be the first to know when registration opens.

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