Step into leadership with the skills to manage digital projects, teams, and clients
Build the confidence, people skills, and project management expertise to lead digital projects and hybrid teams with impact.
This course is designed for new and emerging leaders who want to strengthen their ability to guide cross-functional teams, manage scope and risk, and communicate effectively with clients and stakeholders.
Why Take This Course
Whether you’re stepping into a leadership role for the first time, or looking to sharpen your project management skills, you’ll gain:
- Leadership confidence — discover your leadership style and apply emotional intelligence in team settings
- Agile and hybrid project management skills — learn to plan, estimate, and deliver projects using Agile, Waterfall, Hybrid, Lean, and Design Thinking approaches
- Team facilitation techniques — run stand-ups, retrospectives, and decision-making sessions that keep projects on track
- Practical client and stakeholder communication strategies — build trust, alignment, and accountability across teams
- Conflict resolution tools — foster a culture of feedback and address challenges constructively
- AI and digital tools for production workflows — explore how emerging tech is transforming creative and digital project management
Course Details
Program Dates: March 30 to May 29, 2026
Duration: 9-weeks
Course Format: Fully online — includes a 1.5-hour live Zoom session each week plus flexible self-paced videos, case studies, and assignments. Coursework should not exceed more than 5 hours/week.
Cost: $900
What You’ll Learn
By the end of this course, you’ll be able to:
- Lead high-performing project teams with confidence
- Compare and apply Agile, Waterfall, Hybrid, Lean, and Design Thinking methodologies
- Build, motivate, and support cross-disciplinary teams in digital and creative industries
- Create project estimates, draft budgets, and identify risk and change management strategies
- Strengthen client and stakeholder communication skills
- Navigate conflict and promote a culture of continuous feedback
- Apply AI and digital tools to enhance project workflows responsibly
Who This Course Is For
- Junior to mid-level project managers, producers, coordinators, and team leads
- Professionals stepping into leadership roles for the first time
- Freelancers and creatives managing collaborative projects
- Anyone leading hybrid or remote teams in digital media, creative tech, or product development
What You’ll Leave With
- Tools to plan, facilitate, and deliver projects using multiple project management approaches
- Confidence to run retrospectives, stand-ups, and client communications
- A clear understanding of your leadership style and team management strategies
- A credential that signals leadership and production management expertise to employers
Instructor
With over two decades of experience, Thelma Wiegert is a seasoned professional in Digital Media, Branding, and Communications. She holds Master of Digital Media from Centre for Digital Media, a specialization in Neuroscience and Behaviour, an MBA in Communication, and a bachelor's in Advertising. Thelma's career showcases a long trajectory in brand management and process governance, notably as the former Brand Senior Manager for Latin America's largest company. She has led projects with different challenges like process improvement, risk management, and intellectual property. Her global leadership spans diverse projects with multidisciplinary teams worldwide.
In recent years, Thelma strategically shifted towards cutting-edge technologies, immersing herself in agile methodologies and human-centred design. As a Senior Project Manager at All Purpose (allpurpose.io), she guides teams in crafting digital solutions for purpose-driven organizations. She is also a faculty member focused on ESG at a renowned educational institution in Brazil. Her diverse project portfolio spans sectors like transportation, healthcare, gaming, digital sustainability and others. Thelma's commitment to industry trends and innovative, human-centric solutions is evident in her continuous exploration of new technologies and methodologies.
Industry Recognized Certificate
You will receive an award of achievement from Centre for Digital Media, Simon Fraser University, and DigiBC upon completion of all courses, which is recognized by association members.
FAQ
Do I need to have management experience?
No. This course is ideal for professionals new to leadership or managing teams in informal or hybrid roles.
What is the weekly format?
Each week combines a 1.5-hour live Zoom session with ~3.5 hours of independent activities, case studies, and assignments (about 5 hours/week).
Do I need prior Agile or Scrum knowledge?
No. You’ll learn Agile alongside other methodologies such as Waterfall, Hybrid, Lean, and Design Thinking, and practice adapting them to different project contexts.
Will this course cover AI in project management?
Yes. Week 8 explores how AI and digital tools can support production workflows, alongside ethical and practical considerations.
Can I take this course outside Canada?
Yes — the program is fully online and open to professionals worldwide.
Will I receive a certificate?
Yes — you’ll receive an industry-recognized certificate from the Centre for Digital Media, in partnership with DigiBC and Simon Fraser University.
Can this support my career growth?
Yes — the course builds leadership and project management skills recognized by employers in digital media, tech, and creative industries, and can be used toward professional development or promotions.
Building Blocks of Digital Media
This course is part of an advanced upskilling program is designed for professionals who want to incorporate digital media and generative AI into their workflows.
Gain a practical understanding of digital media technologies and develop skills to build or contribute to digital projects in your industry. Designed by industry for newcomers to digital media or for managers, this 4-course program will provide you with the knowledge and tools you need to develop your own digital products as well as oversee a digital product development team in your organization.
Courses
Courses can be taken individually and in any order—except for Applications of Digital Media—which must be completed last.
Course Delivery: Online, asynchronous learning with weekly synchronous virtual sessions.
9 weeks per course (excluding Applications of Digital Media), with 4 hours of self-study and 1-hour synchronous virtual session weekly.
Weekly Time Commitment: 5 hours/week
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Tackle a real-world challenge of your choosing and learn how to leverage digital products to achieve your desired results
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Digital media products—from the software in airports to apps on our phones—are omnipresent, but how do they work? This course provides a clear understanding of the essential components of digital media development. Designed for non-technical professionals, it equips you with the knowledge to work effectively with technical teams without needing to be a developer.
What You’ll Learn
Identify the technical components of modern digital products.
Understand the phases and roles in the software development process.
Plan for the maintenance and evolution of digital products post-launch.
Understand the trade-offs of different development approaches.
Contribute meaningfully to technical discussions.
Duration: 45 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week
Choose from a selection of electives focused on digital media and creative technology. Options include Centre for Digital Media courses, Emily Carr University Creative Tech Microcredentials, or DigiBC-endorsed programs. Tailor your learning to your specific career goals with flexible elective options.
Courses:
90 hours
9 weeks | 4 hours of self-study and 1 hour synchronous virtual per week, plus 9 weeks of self-directed project work with mentorship
Apply what you've learned from the previous courses by planning and executing a digital media project. In the first half, learn the essentials of project planning. In the second half, develop your own project under mentorship, turning theoretical knowledge into a practical solution for your workplace.