Joey is a lifelong learner of the world. In his time at The Ohio State University, he pursued an undergraduate degree in Decision & Cognitive Psychology. However, Joey came to understand the intricate connections between human psychology and user experience (UX). He realized good things happen when you consistently involve the users of a product to bridge the gap of understanding. As a multilingual communicator (Mandarin, Malay, Cantonese) with a multicultural background, Joey is his best when collaborating with others and combining the different facets of a project.
Joey began his UX career in Kaiser Permanente’s UX research team as a user research coordinator, going beyond the usual responsibilities. He made drastic changes to implement teamwide processes and high-level strategy insights for the design and research team. His insights from user research projects also translated to redesigns on Kaiser’s major digital products. After, Joey started Propel Projects, a non-profit program that focuses on forming cross-functional teams of students and career changers from various backgrounds to build a side project together and break into the tech industry. To date, the program has attracted over 50 participants from over 15 countries.
His enthusiasm about human decision-making and his experiences with the world has curated a diverse set of people and problem-solving skills. During his time at CDM, Joey has decided to combine his passion and interest in video games with his perceptive knowledge of UX and translate them into the multidisciplinary field of game design. He is committed to exploring the potential of merging his understanding of human psychology with creative challenges in video games. Joey hopes to utilize this unique skillset to work in the video game industry.
- UI Designer
- UX Designer
- Game Designer
- Product Manager
- Usability Tester