Master of Digital Media students testing new digital media technology

What is common between a weather app on your phone, a racing game on your console and a state-of-the-art imaging tool in a hospital? All of these are digital media products, and to build them requires teams of digital media professionals. 

Digital media is content that is stored in digital formats and usually distributed online. The world we live in today is populated by digital media products, and the shift from traditional media has taken place in many industries, including industries that aren’t typically associated with digital media—such as health, government and education. 

Digital media products can be found in:

  • eCommerce
  • Games – console, online and mobile
  • Websites and mobile applications
  • Animation
  • Social media
  • Video
  • Augmented reality
  • Virtual reality
  • Data visualization
  • Location-based services
  • Interactive Storytelling

Digital media can include these industries:

  • Entertainment
  • Technology
  • eCommerce
  • Non-Profit
  • Health
  • Education
  • Marketing and advertising
  • Government
  • Sports
  • Environment
  • Television
  • Publishing

Related: Richard Smith on What is Digital Media?

How Does Digital Media Relate to the Master of Digital Media Program?

Digital media industries are unique in two ways – they have multi-skilled teams and their business processes are unique. For example, making a game requires a programmer, an artist, a project manager and an animator. The business processes required to manage these multi-skilled team members and the fast-paced nature of the industry make them different from traditional industries. 

The Master of Digital Media program educates students on these two aspects – working in multi-skilled teams and engaging with business processes – while making digital media products. Additionally, they are also trained to develop six core competencies that will serve them well in their careers.

Students acquire these skills by classroom learning and working on multiple projects. Projects at the CDM run throughout the three semesters. These projects require students to collaborate with colleagues with different skill sets, and they also get to practise the business processes they learn. Projects in semesters two and three are industry projects for clients looking for digital media solutions. 

The Master of Digital Media program caters well to students with an entrepreneurial vision. In addition to developing their business skills, they also hone their abilities to pitch, seek the right partners and investors, and manage resources.