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Donor Recruitment with Canadian Blood Services

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In collaboration with CBS, Team Lifesavers hope to present an innovative digital solution to increase awareness and recruitment of stem cell donors registered, specifically young, male individuals who are representative of Canadian ethnicities. Our solution will expand reachability via commonly used digital tools of communication within this demographic. We do this with the hope to motivate potential stem cell donors, providing us with the opportunity to make a positive social impact.

Dec 2020 (Cohort 14)