B6

As an ecommerce platform provider, Elastic Path is working with the world’s largest brands, such as Google, Time Inc, Louis Vuitton, Garmin, and Virgin Media, to help navigate a brave new world where mobile, social, sensors, big data and location based services come together to disrupt everything and change life as we know it, ushering in a new era called the "Age of Context."

The team at the CDM has been tasked with building a real-world prototype of the retail experience of the future. Using market leading software including Elastic Path's Ecommerce software, Cortex APIs, Adobe marketing cloud, and cutting edge hardware and devices (mobile, tablets, wearable technology, digital singage, iBeacons, geolocation, etc.) The prototype will aim to simulate an actual retail shopping experience that crosses the digital and physical worlds.