Digital Bridge is an awareness campaign for the Cultural Olympiad: Digital Edition (CODE Live), an interactive art and music festival concurrent with the 2010 Winter Olympics in Vancouver, BC. CODE Live was an 18-day, landmark event featuring visual art exhibitions, music and performances fuelled by digital technology and audience involvement. The social media campaign was conceived of and executed by a team of 11 students. An interactive postering campaign grabs the consumer’s interest, minimalist and monochromatic to contrast the brand-heavy marketing blitz of the Olympics. The goal was to weave analog and digital media together around a common aesthetic to create a social media explosion surrounding CODE Live.
Apr 2011 (Cohort 3)