Pacific Wild is a not-for-profit organization dedicated to preserving the Great Bear Rainforest. The Virtual Rainforest Initiative they proposed was the winner of “The Big Push,” a contest sponsored by MDM to take on a project focused on conservation and education.
This team worked remotely with Pacific Wild and First Nation schools in Bella Bella and Hartley Bay to provide Smart Board educational modules and customized interactive games featuring Pacific Wild’s media content. The team also presented an interactive live streaming portal straight from cameras in the rainforest.
By creating a sense of community and shared stories, the project helped draw attention to BC's rich natural landscape and the need to protect it.