Dawn of War 3, developed by Relic entertainment, is a 3D Real-time-strategy game set in the Warhammer 40,000 universe. The latest of a very successful series of games, Dawn of War 3 seeks to retain the interest of long-time fans of the series, while also attracting new players to the ever changing and dynamic world of online gaming. There are universes of opportunity within each of the two concepts that Holy Emprahs will be entertaining, related to the further development of Dawn of War 3. The team has the choice to optimize what Relic has already built; by taking the existing game and designing new avenues of player interaction up to and including eSport applications. The other choice is for the team to take the materials and work that Relic has already built and construct something entirely different. The latter concept could include new game modes and narratives, gameplay changes, or a prototype for a new game set in a different universe. Both conceptual avenues offered to the team provide different challenges, but will require close partnership with the development team at Relic.