Master of Digital Media Program

Master of Digital Media

A sixteen month internationally recognized, research informed and industry relevant professional graduate program that engages students in the development of digital media products.

Why Digital Media?

The digital media industry is growing throughout the world, with Vancouver, BC leading the way. Vancouver has one of the top video game clusters in the world and has the world's largest VFX and animation hub.


in revenue is generated by BC’s Technology industry


people are working across BC in the Digital Entertainment and Technology industries


Technology and Digital Entertainment companies operate in BC

Teamwork Learn listening skills, conflict resolution, making & receiving offers, trust development, managing roles & responsibilities.
Design Process Learn iteration, pipeline creation, rapid prototyping, critique & reflection, context mapping, user experience, ideation, risk assessment, risk mitigation.
Self-Awareness Learn goal setting, self-reflection, learning outcomes, self & peer assessment, documentation—design & blogging, self-initiative.
Time Management Learn role definition, scope—personal & project, management strategies, setting measurable goals, pipeline management, change management.
Articulation Learn elevator pitch; pitch structures; body awareness; expression of ideas—written, drawn & spoken; client management; documentation; research.
Information Literacy Learn creative rights, context mapping, technological trajectories, consumption—genres & audiences, business models.

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"Boys play games for fun, while girls use tech to learn...and girls are more inclined to use technology to create something new, whether it be videos or coding projects; to discover a new talent or interest; or to connect to social issues. Still, boys remain more confident in their skills. Even if girls are spending more time learning, it’s boys who are more likely to believe they are the tech experts of their families"

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MDM alum Daniel James on Google's rocky relationship with digital advertising.

RT @SFU_Career: SFU grad student Daniel C. James’ on Google’s rocky relationship with digital advertising. Original…

MDM student Emma Konrad writes about what it was like pitching (on live TV!)at CBC's Hackathon.

MDM Students Pitch Personalized Experiences at @CBC Hackathon #hackathonCBCRC